TERMS OF SERVICE
Loupely LLC · Loupely Lens
Effective Date: April 1, 2026 | Last Updated: June 12, 2026
These Terms of Service (“Terms”) are a legally binding agreement between you and Loupely LLC, a Pennsylvania limited liability company (“Loupely,” “we,” “us,” or “our”), governing your access to and use of Loupely Lens, including the Chrome browser extension, the website at loupelylens.com, and the associated services and infrastructure (collectively, the “Services”).
By installing the extension, creating an account, starting a free trial, purchasing a plan, or otherwise using the Services, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not install or use the Services.
1. The Services
1.1 What Loupely Lens Does
Loupely Lens reads the CSS cascade behind an element you click on a web page, identifies the most likely reason a visual change is not taking effect, and explains it in plain terms with a specific next step. The diagnosis runs entirely inside your browser using a deterministic, rule-based engine. Lens works on any website open in Chrome, including WordPress, Shopify, Webflow, Squarespace, and custom-built sites.
1.2 What the Services Are Not
The Services do not automatically fix anything. Loupely Lens does not modify your website, apply code changes, or implement any change on your behalf. It provides diagnosis, guidance, and a suggested CSS override that you choose whether to apply. Acting on that guidance is your responsibility.
2. Accounts
2.1 Account Creation and Sign-In
Using Loupely Lens requires an account. You create one by providing your email address. Sign-in is passwordless: we email you a six-digit, single-use code that you enter into the extension. There is no password and no magic link, and we do not store passwords. You must provide accurate account information and keep it current.
2.2 Account Security
You are responsible for all activity under your account. Sign-in codes are single-use and expire. If you believe your account has been compromised, contact us immediately at the address in Section 14. We are not liable for loss arising from unauthorized access to your account that results from your failure to keep your email account secure.
2.3 Age Requirement
The Services are not directed to anyone under 13. By creating an account, you represent that you are at least 13 years old. If you are under 18, you represent that you have your parent or legal guardian’s permission to use the Services.
2.4 One Account Per User
You may not create multiple accounts to obtain benefits intended for a single user, to circumvent account restrictions, or for any other purpose that violates these Terms.
3. Pricing and Plans
3.1 Free to Install and Capture
Installing the Chrome extension is free, and assembling and downloading a structured CSS capture file is free. Running a diagnosis (the plain-terms explanation and the suggested override) requires an active free trial or a paid plan.
3.2 Free Trial
Loupely Lens includes a 7-day free trial. The trial begins when you run your first diagnosis and provides unlimited diagnoses for 7 days. No payment method is required to start the trial. When the trial ends, continued diagnosis requires a paid plan. The trial is available once per account and cannot be restarted.
3.3 Paid Plan
After the free trial, unlimited diagnoses require a paid annual plan. The plan available as of the effective date of these Terms is:
- Lens Annual: $49 per year, providing unlimited diagnoses in Loupely Lens for one year from the date of purchase.
Prices are in US dollars and may change. Price changes apply to renewals and new purchases after the change date; your current plan period is honored at the price you paid. We may offer additional plans in the future; any such plan will be described at the point of purchase and governed by these Terms.
3.4 Renewal
Annual plans renew automatically at the then-current price unless you cancel before the renewal date. You can cancel at any time; cancellation stops the next renewal and does not retroactively refund the current period except as described in Section 3.5 and our Refund Policy.
3.5 Refunds
An annual plan is eligible for a full refund if you request it within 14 days of purchase and fewer than 5 diagnoses have been run under the plan. After 14 days, or after 5 or more diagnoses have been run, annual plans are non-refundable and are not prorated. Renewal and service-interruption situations are addressed in our Refund Policy. To request a refund, contact us at the address in Section 14.
3.6 Payment Processing
All payments are processed by Stripe. By purchasing a plan, you agree to Stripe’s terms. Loupely does not store, process, or have access to your card number or other payment-card data; that information is collected and processed directly by Stripe.
4. License and Permitted Use
4.1 License Grant
Subject to your compliance with these Terms and payment of any applicable fees, Loupely grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your own lawful purposes.
4.2 Restrictions
You may not, and may not permit any third party to:
- reverse engineer, decompile, disassemble, or attempt to derive the source code of any component of the Services;
- copy, modify, create derivative works based on, or distribute any component of the Services;
- sell, resell, sublicense, transfer, or assign the Services or any rights in them without our written consent;
- use the Services to build a competing product or service;
- use the Services in any way that violates applicable law or infringes the rights of any third party;
- circumvent any access controls, account limits, trial gating, or subscription gates; or
- use automated scripts, bots, or other means to access the Services at a volume or frequency that constitutes abuse.
4.3 Diagnosing Sites You Manage
You may use Loupely Lens to diagnose visual problems on websites you own or that you manage on behalf of their owners as part of your professional services, provided you have authorization to do so. Your license does not permit you to resell, sublicense, or provide stand-alone access to the Services to clients or other third parties.
5. Your Content and Data
5.1 Capture Data
When you run a diagnosis, the extension reads CSS and page-structure data from the element you clicked and assembles it into a capture file within your browser. This capture file is not transmitted to Loupely; the diagnosis is computed locally. A limited set of session metadata (described in our Privacy Policy) is sent to our servers to record that a diagnosis occurred. You are responsible for ensuring you have the right to capture data from the site you are diagnosing, and you represent that you own it, manage it on the owner’s behalf, or otherwise have authorization.
5.2 Your Description of the Problem
If you enter a note describing what looks wrong, that text is stored with your session and used in aggregated and de-identified form to improve diagnosis quality. Do not include passwords, API keys, or other sensitive credentials in this note.
5.3 Ownership
You retain ownership of your site’s data. By using the Services, you grant Loupely a limited license to process the data you submit for the purpose of providing and improving the Services. We do not sell your data and do not use it for advertising.
6. Third-Party Services
6.1 Supabase
Account management, sign-in, sign-in code email delivery, and data storage are provided by Supabase. By creating an account, you acknowledge that sign-in events, including your email address, IP address, and browser information, are processed by Supabase in accordance with its privacy practices.
6.2 Stripe
Payment processing is provided by Stripe. Loupely does not store payment-card data. Your use of Stripe’s services is subject to Stripe’s terms and privacy policy.
6.3 Google
The Chrome extension is distributed through the Google Chrome Web Store. Installing and using the extension is also subject to Google’s Chrome Web Store Terms of Service and Developer Program Policies.
7. Intellectual Property
7.1 Our Property
The Services, including all software, code, design, text, graphics, and logos, are owned by Loupely LLC and protected by United States and international intellectual property laws. The Loupely Lens name, logo, and product names are trademarks of Loupely LLC. Nothing in these Terms transfers any ownership interest in the Services to you.
7.2 Feedback
If you submit feedback, suggestions, or ideas about the Services, you grant Loupely a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without compensation or attribution.
8. Disclaimers
8.1 No Warranty
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY.
8.2 Diagnosis and Recommendations Are Not Guarantees
Diagnoses and suggested overrides are produced by a rule-based engine from the CSS and page-structure data available at the time of the diagnosis. They represent the best assessment the engine can produce from that evidence. They are not a guarantee that the identified cause is the sole or complete cause of a visual problem, or that following a suggestion will produce any particular outcome. Some cases cannot be resolved by a CSS override alone (for example, styles set by JavaScript at runtime), and Loupely Lens will tell you when that is so. You should evaluate any guidance against your own knowledge of your site and, where appropriate, consult a qualified developer before taking significant action.
8.3 Service Availability
We do not warrant that the Services will be available at all times, uninterrupted, or error-free. We may modify, suspend, or discontinue any component of the Services at any time, with or without notice.
9. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY LLC AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING FROM OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICES, EVEN IF LOUPELY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOUPELY’S TOTAL LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU PAID TO LOUPELY IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) $50.00.
Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In those jurisdictions, our liability is limited to the greatest extent permitted by law.
10. Indemnification
You agree to defend, indemnify, and hold harmless Loupely LLC and its members, managers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Services; (b) your violation of these Terms; (c) your violation of any applicable law; (d) your capture of data from a site you do not own or are not authorized to diagnose; or (e) any content you submit through the Services.
11. Termination
11.1 By You
You may stop using the Services and close your account at any time.
11.2 By Loupely
We may suspend or terminate your access if we reasonably believe you have violated these Terms or engaged in fraudulent or abusive activity, or as otherwise permitted by law. We will make reasonable efforts to provide notice before suspension or termination, except where immediate action is required to protect the Services or other users.
11.3 Effect of Termination
On termination, your license to use the Services ends immediately. Sections 5.3, 7, 8, 9, 10, 12, and 13 survive termination.
12. Governing Law and Dispute Resolution
12.1 Governing Law
These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict-of-law principles.
12.2 Informal Resolution
Before filing any legal claim, you agree to contact us at the address in Section 14 and give us 30 days to try to resolve the dispute informally. We will make the same commitment to you.
12.3 Venue
If informal resolution fails, any legal action arising out of or related to these Terms or the Services must be filed exclusively in the state or federal courts located in Lackawanna County, Pennsylvania, and you consent to the personal jurisdiction of those courts.
13. General Provisions
13.1 Entire Agreement
These Terms, together with the Privacy Policy and any plan-specific terms, are the entire agreement between you and Loupely LLC regarding the Services and supersede any prior agreements.
13.2 Changes to These Terms
We may update these Terms from time to time. When we do, we will post the updated Terms at loupelylens.com and update the “Last Updated” date above, and we will provide reasonable advance notice of material changes by email. Continued use of the Services after the effective date of updated Terms constitutes acceptance.
13.3 Severability, Waiver, Assignment
If any provision is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions remain in force. Our failure to enforce a provision is not a waiver. You may not assign your rights or obligations without our written consent; we may assign ours in connection with a merger, acquisition, or asset sale. These Terms create no third-party beneficiary rights.
14. Contact
Loupely LLC
Scranton, Pennsylvania
contact@loupelylens.com
loupelylens.com
For legal notices under these Terms, use the email above with the subject line “Legal Notice.” We will acknowledge receipt within 5 business days.